Multi-Source Lead Enrichment Pipeline

The Challenge

A wellness and veterinary services directory startup needed to build their initial database of businesses to list on their platform. Manual research was taking 10-15 minutes per business, and they needed thousands of contacts enriched with:

• Verified business emails
• Phone numbers
• Owner/decision-maker contact info
• Firmographic data (revenue estimates, employee count, etc.)
• Social media profiles

Outsourcing to VAs was inconsistent and expensive. They needed a scalable, repeatable system that could pull from multiple sources and deliver clean, de-duplicated data.

The Solution

AutoFlux built a multi-source lead enrichment pipeline that automated the entire research → enrichment → verification workflow:

Workflow Steps:

1. Multi-Source Scraping:
   • Google Maps API: Pull businesses by category + location (wellness centers, vet clinics, etc.)
   • Yelp Scraper (Apify): Cross-reference with Yelp for reviews and additional contact data
   • Extract: business name, address, phone, website, ratings, review count
2. Data Normalization:
   • Deduplicate based on business name + address fuzzy matching
   • Standardize phone formats, clean addresses
   • Merge data from Maps + Yelp into unified records
3. Email Enrichment (Multi-Step):
   • Primary: Snov.io domain search for business emails
   • Fallback: Dropcontact enrichment for missing emails
   • Email verification via Snov/Hunter to filter invalid addresses
4. Firmographic Enrichment:
   • Clearbit/similar APIs to pull employee count, revenue estimates, tech stack
   • Social profiles (LinkedIn, Facebook, Instagram) via custom scrapers
5. Output & Delivery:
   • Clean, de-duplicated CSV with all enriched fields
   • Segmented by: verified email status, business size, location
   • Ready for import into CRM or outreach tools

Tech Stack:

Results

"AutoFlux turned what would have been months of manual work into a 2-week automated build. We now have a repeatable system we can run anytime we expand into new markets. The email quality is way better than what we were getting from VAs."

– Founder, Wellness Directory Platform

Key Takeaways

• Multi-Source = Higher Quality: Combining Google Maps, Yelp, and email enrichment APIs resulted in richer, more accurate data than any single source.
• Deduplication is Critical: Fuzzy matching on name + address prevented duplicate records and saved hours of manual cleanup.
• Scalable & Repeatable: The client can now run this pipeline for any new city or vertical in minutes, not weeks.